How the coronavirus crisis has boosted the second-hand market

How the coronavirus crisis has boosted the second-hand market

How the coronavirus crisis has boosted the second-hand market

They were already doing well.Since the end of containment, sales of second-hand items have soared.In the interest of protecting the planet, but also for financial reasons.decryption.

Crisis? What crisis? When he does his accounts, Arnaud Guérin, the co-president of Cash Express, leader in second-hand buying and selling, surely has a smile on his face: whereas, two weeks after the reopening of its 130 stores on May 11, he thought he would see the number of visitors to its stores return to the level they were at before the coronavirus crisis, in June, sales finally jumped by 5% compared to last year.

Jewelry, DVDs, snowshoes, smartphones, tools… Confined, the French have tidied up, sorted, emptied out and decided to part with all these items they no longer need. His counterpart at Cash Converters, Ronan Pensec, confirms: “At home, in June, sales took off by 10%.” Since May 11th, there is a growing appetite of customers and I sell 5,000 to 6,000 products per month,” adds Jean-Paul Oger, the owner of a Leclerc in Avermes (Allier), who opened a Leclerc Occasions in July 2019.

The crisis of 2008 changed the image of opportunity

The success of Vinted and Boncoin already proved it: the second-hand market is booming. It has always been there, thanks to flea markets and yard sales in particular.” But it was the financial crisis of 2008 that was the trigger,” recalls Pascale Hebel, a sociologist at Crédoc, the research centre for the study and observation of living conditions.

And in this steadily growing market, the coronavirus has accelerated the pace.” Since this crisis, 38% of those surveyed, compared to 35% before, believe that the primary concern should be the environment,” she continues. “But when we say ‘opportunity’ we mean ‘circular economy or sustainable economy’, which is good for the planet.” Covid was an opportunity for the French to examine their conscience,” agrees sociologist Ronan Chastellier.

Protection of the planet, of course, but also… of the wallet! Because even if the purchasing power of households as a whole only fell by 2% during the confinement, while national wealth fell by 35%, all those who have lost income, employees on short-time work and many employees worried about their future, see this as a way to recover a few euros by selling “old stuff”.

“We’re strengthening our bond with the customers.”

As proof, the first Carrefour Occasion seems to be off to a promising start.” And all major retailers are moving in this direction,” confirms a spokesman for Patatam, which collects and then resells lots of second-hand clothing.Since June 15, even Cdiscount has partnered with Patatam to offer 20,000 second-hand clothes online.Ikea with its Seconde vie des meubles or Cyrillus with Seconde histoire offer their customers the opportunity to part with their old furniture or clothes.

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